• Drishtee - Sustainable Communities

Farmer Family Relationship Incharge

Position Name : Farmer Family Relationship Incharge

Organization Name: Drishtee

Organization Description

Drishtee is a social organization working for rural communities of over 6000 villages in various states in India, with a strong presence in Assam, Uttar Pradesh, and Bihar. We also have our presence in parts of Rajasthan, West Bengal, Orissa, M.P., Maharashtra, Haryana, Karnataka, Uttarakhand and some other North Eastern states. Drishtee aims to develop and nurture more than 500,000 sustainable rural livelihoods in next 5 years, in partnership with local communities and external stakeholders. This entails the role of a catalyst for community building and an in depth understanding of rural life and businesses for forging partnerships.

Progress and development of villages is possible only when families realize and accept the need for coming together as a community for fulfilling their basic common needs. It is important that they realize that their economic unsustainability may have external influence but the core of the solution lies in their aggregation. Drishtee is betting on the willingness of rural families to invest, sacrifice and contribute towards this common cause. Once the village embarks on the path of organizing themselves, the focus is on identifying their skill and resource gaps which needs outside support. There are capacity building needs, capital needs and above all requirement of channel support for accessing markets. Drishtee takes these needs to stakeholders such as local government, civil society organizations and CSR of large corporations seeking partnerships on behalf of these community organizations.

Vision: Drishtee envisions a world where all communities are empowered to achieve shared prosperity.

Mission: To collaborate with marginalized communities to develop and nurture rural enterprises and support the community eco system.

Organization Website: www.drishtee.org

City: Head Office at NOIDA. (Area of operations all over India).

State/Province: Uttar Pradesh.

Country: India

Job Opportunity Details
Organisation: Drishtee Foundation
Department: Sajhi Tokri
Job Title: Farmer family relationship Incharge
Job Function: Sales & Marketing
Language Requirements:  Hindi, English
Project Description: 
In English ‘Sajhi’ means shared and ‘Tokri’ means basket.  ‘Sajhi Tokri’ represents a partnership between rural farmers and urban customers.
Food is a commodity that draws the maximum number of transactions on any given day. Even in this basic exchange there lies a huge lack of involvement of all the stakeholders. From the consumer’s side this grows on to take the form of a compulsive need to bargain and to pay as less an amount as possible. On the other side, with the farmer there’s a lack of thoughtfulness in his/her act of applying excessive amounts of chemicals such as pesticides, fertilisers, insecticides and other additional colouring and preserving agents to maximise their profits.
 Our research shows that very few people in urban areas have any idea of the agrarian crisis in the country which has been on the rise since a past few decades. Decreasing income of farmers has been a cause of concern. A recent report tells that around 1 farmer commits suicide every 40 minutes in India. Through Sajhi Tokri we aim to facilitate a connect such that both farmers and customers are empathetic towards each other’s needs.
By focusing on strengthening the relationship between the farmers and the customers we aim is to provide a healthier alternative by providing good quality vegetables (with minimal use of poisonous chemicals) at the customer’s convenience. Also, to provide a sense of security and certainty to farmers by ensuring a fixed income.
 Further, many activities are planned to strengthen that connect.
 a. The physical tokri – The ‘tokri’ is made of recycled newspaper. The raw material for which is taken from the consumers home (urban) to the village (rural). Where interested individuals from the village are trained to make the tokris. Thus introducing additional opportunities of livelihood to the village.
 b. Farmer feedback calling – farmers call their customers twice a week to take feedback and understand the customer’s satisfaction with the product. They directly get an idea about the market scenario with the help of this calling.
 c.Customer visit to farms – during the feedback calling, customers are invited by the farmers to visit the farms. This helps build a trust regarding the authenticity of the food between the farmers and the customers.
Description of Opportunity: 
  • What is the specific job- Effectively communicating farmer’s perspective to the customers, Facilitating, interaction between farmers and customers through different channels .
  • What is its goal- To focus on strengthening the relationship between the farmers and the customers. We aim to provide a healthier alternative by providing good quality vegetables (with minimal use of poisonous chemicals) at the customer’s convenience. Also, to provide a sense of security and certainty to farmers by ensuring a fixed income.
  • What tasks will you want her/him to do- To meet new customers and effectively communicate the concept of Sajhi Tokri such that it helps in acquisition and retention of new customers.
Education- Graduation in any field
Most important Skills-
  1. Proficient computer skills
  2. Good diagnostic and decision making skills
  3. Proven ability to effectively communicate – verbal and written skills in Hindi and English
  4. Demonstrate expertise in interpersonal skills
  5. Comfortable in travelling
Experience-Minimum 1 year of relevant experience (Applicants with experience in sales & marketing will be given preference), Freshers can also apply.
Location: Noida Head Office, With frequent field visits in U.P.
Type of Position: Contractual
Number of Candidates for the Opportunity: 2
Salary Slab: Rs 15k-  20k  per month
Opening Date: 31st March, 2017
Closing Date: 15th  April , 2017
Preferred Date of joining: 1st April


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